Sanjeev Kalia who was heading the North region of Zoom TV, has joined BAG Films & Media Ltd to head the national sales team for its upcoming Hindi news channel News24. Kalia would be reporting to BAG’s Chief Strategic Officer Amit Ray. Kalia would additionally be responsible for handling the sales of the Northern and Eastern regions of BAG’s entertainment and glamour channel of the Network24 umbrella, E24.
Commenting on Kalia’s joining Anurradha Prasad, MD, BAG Films & Media Ltd, said, “Sanjeev is a bright young man, full of energy. His experience shows how he had performed to reach sales target. He would be an important member of Network24. His coming on board would ensure that the kind of product we produce is properly sold to the target audience.”
Kalia had earlier worked with Sony Entertainment Ltd looking after all its English channels. He was Head-Sales for North and East and worked in the company for a year. Prior to this, Kalia was working as Station Head-North of Win 94.6 FM. Kalia has also worked for Nimbus as Regional Head, and was looking after the North region from 1997-99. He began his career in 1995 with Business Standard where he worked as Team Manager for three years.
Commenting on his joining BAG, Kalia said, “I am very excited to join a network which is complete in itself, and has presence in radio, production, filmmaking, animation and even professional studies. I would utilise the strength of the network to reach newer heights.”