ZenithOptimedia Group has seen some key movements and appointments recently. Anupriya Acharya, Group CEO ZenithOptimedia Group has informed that Navin Khemka, who has also been with the group for over eight years, has put in his papers. “ZOG thanks him also for his contributions and wishes him well in his next assignment,” she said.
She also confirmed the departure of Satyajit Sen from ZenithOptimedia India. It may be noted that exchange4media had reported early in May this year that Sen is set to bid adieu to ZenithOptimedia to join Samsung India. (http://www.exchange4media.com/55573_satyajit-sen-to-bid-adieu-to-zo-to-join-samsung-india.html) “After putting in eight years with ZenithOptimedia, Satya has decided to embrace a new challenge. We thank him for all his contributions to ZO and wish him all the very best,” Acharya said.
Meanwhile, ZenithOptimedia has appointed Dnyanada Chaudhari as Managing Partner, where she will be in-charge of Trading and Media Management nationally. In this role, she will partner marketing teams to not just look at efficiencies, but also leverage strategic alliances across media partners, in line with ZO’s Live ROI philosophy.
Commenting on Chaudhari’s appointment, Acharya said, “Dnyanada brings with her the exact expertise needed for this role. Her diverse background across strategy, buying and media management as well as experience with large scale businesses, is especially suited to create and refresh our trading architecture and execution across all media including TV, Print, Radio, Digital, OOH, Experiential and other specialist services.”
Chaudhari joins from today, June 2, 2014 and will be based out of ZO’s Gurgaon office. In her 18 years of work experience, she has gained expertise across diverse functions – strategic planning, buying, media management and has worked both on the agency as well as the client side. In her last role at Madison, she led its Mumbai office as COO and was responsible for driving excellence across units. She has also been at Lodestar and ZO. Her client experience includes ICICI Prudential, Marico and HUL. At HUL, as Head - Media Services in India, she was amongst the top 40 media people in the Unilever World and was responsible for maximising ROI and driving competitive advantage for India's largest advertiser.
Acharya also confirmed the appointment of Prasanna Kulkarni as Chief Creative Officer, ZenithOptimedia Group. He is based out of Mumbai and in-charge of Creative and Content marketing solutions across ZenithOptimedia, Performics, Resultrix and Newcast. On Kulkarni’s appointment, Acharya commented, “Increasingly, we are finding our client requiring creative content solutions across not only online, but even on integrated campaigns. Prasanna’s role is towards driving competitive edge in our product through superior integration of creative and content solutions. In fact, as we move ahead, we will be looking at getting more and more diversified talent on board.”
With over 16 years of experience in advertising, brand strategy, and digital media, Kulkarni’s previous assignment saw him leading a creative team as Executive Creative Director at JWT – Digital. Prior to that, he was at OgilvyOne Worldwide India as Senior Creative Director – Digital; his experience also includes Rediff.com, Ogilvy Interactive and the E-learning domain. He has worked for clients such as IBM, Diageo, Ceat, Cadbury, Vodafone, Vespa, Lenovo, HSBC, Tata Motors, Castrol, Star India, Perfetti Van Melle, Hindustan Unilever, British Airways, Starbucks, and Godrej.
ZenithOptimedia Group’s client list in India includes Nestle, OLX, Micromax, LVMH Group, Honda, Uninor, Jabong, Yatra, Toshiba, Viber, Fabfurnish. Through Resultrix, they also handle the digital duties on MaxBupa, ICICI Bank, Standard Chartered Bank, Star India, Birla Sun Life Insurance, Tata AIG Life Insurance, Musafir, and Games 24X7, among others.