Top Story

e4m_logo.png

Home >> People Movement >> Article

Zirca Digital Solutions appoints Anand Thakur as National Sales Head

14-January-2014
Font Size   16
Share
Zirca Digital Solutions appoints Anand Thakur as National Sales Head

Anand Thakur, a senior industry professional, has been roped in for Aidem’s recently launched digital brand solutions arm, Zirca Digital Solutions. Zirca aims at leveraging on video, mobile and web to grab the audience’s attention with endless engagement capabilities using the platform of content.

Thakur brings on board more than eight years of experience in the digital media space. He will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy.

Prior to joining Zirca, Thakur was Account Manager at BBC Worldwide, where he was involved in analysing data trends and client performance, developing strong strategic sales plans and conducting strategic pitches. Before that he was part of the pilot team of Star Interactive to strengthen STAR India’s digital presence, developing best practices and benchmarking initiatives for video ads.

Commenting on Thakur’s appointment, Neena Dasgupta, Senior Vice President, Zirca Digital Solutions said, “We are extremely excited to have Anand on board as a part of our leadership team to spearhead the Sales function. He comes with a rich experience in the digital medium and we are confident that his addition will strengthen our leadership team.”

On his new role, Thakur said, “On the back of rising internet penetration and content consumption, the online advertising market has emerged as one of the fastest growing segments in Indian media. More and more brands are migrating from traditional media to online and mobile platforms, while those who are already present on digital are seeking ways to exploit to medium to the utmost. I am very happy to join Zirca Digital Solutions at its launch stage and will aim at creating powerful cross-platform solutions around content and research.”


The philosophy on which ZIRCA has built its business is – It’s all about content. The digital explosion is around need for content and the users exist to engage with the relevant content. The agency is working on bringing the desired content to the relevant user using the various platforms available today.

Zirca Digital Solutions has already roped in a handful of advertisers, including Dell, NGC and Adidas.

 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.