Anand Thakur, a senior industry professional, has been roped in for Aidem’s recently launched digital brand solutions arm, Zirca Digital Solutions. Zirca aims at leveraging on video, mobile and web to grab the audience’s attention with endless engagement capabilities using the platform of content.
Thakur brings on board more than eight years of experience in the digital media space. He will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy.
Prior to joining Zirca, Thakur was Account Manager at BBC Worldwide, where he was involved in analysing data trends and client performance, developing strong strategic sales plans and conducting strategic pitches. Before that he was part of the pilot team of Star Interactive to strengthen STAR India’s digital presence, developing best practices and benchmarking initiatives for video ads.
Commenting on Thakur’s appointment, Neena Dasgupta, Senior Vice President, Zirca Digital Solutions said, “We are extremely excited to have Anand on board as a part of our leadership team to spearhead the Sales function. He comes with a rich experience in the digital medium and we are confident that his addition will strengthen our leadership team.”
On his new role, Thakur said, “On the back of rising internet penetration and content consumption, the online advertising market has emerged as one of the fastest growing segments in Indian media. More and more brands are migrating from traditional media to online and mobile platforms, while those who are already present on digital are seeking ways to exploit to medium to the utmost. I am very happy to join Zirca Digital Solutions at its launch stage and will aim at creating powerful cross-platform solutions around content and research.”
The philosophy on which ZIRCA has built its business is – It’s all about content. The digital explosion is around need for content and the users exist to engage with the relevant content. The agency is working on bringing the desired content to the relevant user using the various platforms available today.
Zirca Digital Solutions has already roped in a handful of advertisers, including Dell, NGC and Adidas.