Zenith Optimedia has roped in Sumeet Pahwa as Vice President Strategic Planning Delhi. He will report to Satyajit Sen, Executive Vice President Media. Zenith Optimedia CEO Ambika Srivastava confirmed the appointment of Pahwa.
Prior to this appointment, Pahwa was Business Director at Madison where he was heading strategy planning for Airtel. Pahwa’s new role at Zenith Optimedia would be to plan for brands such as Haier, Hyundai and Aviva.
Pahwa begun his career in 1997 with RK Swamy BBDO and then moved on to FCB Ulka in 2001 for a year. He was with Initiative for a very short period before he moved on to Contract in 2002. In the tens years that he has spent in advertising, Pahwa has worked on brands like Hewlett Packard, ABN Amro, Fritto-Lay and Dabur.