Surya Soni, Business Director at Zenith Optimedia, Delhi, has put in his papers. He has joined Idea Cellular as Assistant General Manager in the Gujarat Circle from June 1, 2006. He will be based in Ahmedabad.
Confirming the news, Soni said, “I am joining Idea Cellular as I see a lot of growth and career opportunities ahead. Moreover, telecom is a booming sector. In my new role, I will be heading the marketing division for the Gujarat Circle.”
At Zenith Optimedia, Soni was handling the Nokia account. He was with Zenith Optimedia for one and a half years. Prior to that he was with NIIT as Manager- Advertising Services and Research for two and a half years. Soni had also worked in advertising agencies like McCann and HTA (now known as Mindshare). Some of the well-known brands that he has handled include Gillette, General Motors, Nestle and Swatch, among others.