Top Story

e4m_logo.png

Home >> People Movement >> Article

Zee News Ltd set to rope in Harish Doraiswamy as CEO

05-October-2006
Font Size   16
Share
Zee News Ltd set to rope in Harish Doraiswamy as CEO

Zee News Ltd is all set to have a CEO. Though channel officials refused to divulge any details at present, sources close to the situation inform that talks have reached the final stage with Harish Doraiswamy. He is currently CEO of Mercury Travels (Oberoi Group).

The new CEO would report to Zee News Director, Laxmi Goel. An official statement on the appointment is expected in a week’s time.

Sources further informed that the new CEO’s role at Zee News would be to steer the growth of the company at a time when the media entity is all set to increase its foothold on regional language channels in it next business development phase.

Doraiswamy took on the role of CEO of Mercury Travels earlier this year. Prior to this, he had spent considerable time with adidas India as Director-Marketing, and then as COO. Thereafter, he joined IMG India in 2004, where his mandate was to oversee business development for the company.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...