Harmeet Singh has joined mKhoj as Head of Ad Sales. He moves from Zapak (a Reliance Big Entertainment company), where he had helped set up the sales team and was also instrumental in getting some of the largest strategic alliances and sales deals with Pepsi, Domino’s and McDonald’s. He brings in 15 years’ experience in the digital media industry.
Abhay Singhal, Co-founder & Head of Global Ad Sales at mKhoj, said, “With Harmeet on board, we expect to take mobile advertising into the mainstream.”
“We are extremely delighted to have Harmeet join us. His experience would be extremely valuable as we take mobile advertising to the next level in India and across APAC,” said Naveen Tewari, Founder & CEO of mKhoj.
On his new assignment, Singh said, “It is the most exciting time to be in the mobile advertising space. The level of targeting and scale that the medium offers is incomparable. A large number of marketers have started to realise the value that this medium brings. The penetration that mobile as a marketing medium has achieved has even surprised a person like me who comes from a digital background. I wanted to be part of this new era of marketing, and mKhoj is a clear leader in this space.”
Prior to Zapak, Singh was a strategic member in Rediff’s sales group. He spent six years growing Rediff’s revenue and left the company as Director, Sales.
He comes from a start-up background and had worked in companies like HomeIndia.com and eIndia.com as well, where he had spearheaded the sales function.
Our typical marketing budget is usually 10 per cent of the topline spend