Top Story


Home >> People Movement >> Article

Zapak’s Harmeet Singh Arora joins mKhoj as Head of Ad Sales

Font Size   16
Zapak’s Harmeet Singh Arora joins mKhoj as Head of Ad Sales

Harmeet Singh has joined mKhoj as Head of Ad Sales. He moves from Zapak (a Reliance Big Entertainment company), where he had helped set up the sales team and was also instrumental in getting some of the largest strategic alliances and sales deals with Pepsi, Domino’s and McDonald’s. He brings in 15 years’ experience in the digital media industry.

Abhay Singhal, Co-founder & Head of Global Ad Sales at mKhoj, said, “With Harmeet on board, we expect to take mobile advertising into the mainstream.”

“We are extremely delighted to have Harmeet join us. His experience would be extremely valuable as we take mobile advertising to the next level in India and across APAC,” said Naveen Tewari, Founder & CEO of mKhoj.

On his new assignment, Singh said, “It is the most exciting time to be in the mobile advertising space. The level of targeting and scale that the medium offers is incomparable. A large number of marketers have started to realise the value that this medium brings. The penetration that mobile as a marketing medium has achieved has even surprised a person like me who comes from a digital background. I wanted to be part of this new era of marketing, and mKhoj is a clear leader in this space.”

Prior to Zapak, Singh was a strategic member in Rediff’s sales group. He spent six years growing Rediff’s revenue and left the company as Director, Sales.

He comes from a start-up background and had worked in companies like and as well, where he had spearheaded the sales function.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India