Yudhvir Singh joins Mogae Digital as General Manager and Head of Mobile Activation. His last role was with Videocon corporate VAS team.
“We are delighted to have Yudhvir on the Mogae team. He has many years of telecom experience spread over the entire value chain of value added services and mobile application to brands. He has worked with VAS product-based companies, system integrators and telecom operators,” said Tanya Goyal, Executive Director, Mogae Digital.
Singh started his career with IMImobile at Hyderabad as a business analyst. After a short stint as analyst, he moved to the company’s international sales team and was based in Kuwait for business development covering all of Middle East Asia. His next project with IMImobile was as Country Head Sri Lanka where he incubated a completely new mobile activation and VAS business.
After three years at IMImobile, Singh moved to the telecom practice of TCS (Tata Consultancy Services) with assignments on SDP (Service Delivery Platform). As a business consultant on SDP, he worked on multiple projects including the much acclaimed Tata Teleservices SDP.
“My stay at Videocon corporate VAS team was a great learning experience. Videocon being a greenfield project, I was involved in conceptualisation, creating requirement documents for IT solutions, carrying out UATs, product designing, vendor selection and laying out the go-to-market strategy. At Mogae, I see similar opportunities to grow new businesses,” said Singh.
Mogae Digital is a player in VAS and mobile activation, with products on offer across Aircel, Airtel, Tata Docomo, etc. The Mogae Group is co-owned by Sandeep and Tanya Goyal, Former JV partners of Dentsu in India and the Middle East.