After a stint of over five years, Yogesh Radhakrishnan, CEO and MD of Real Media, the Middle East based flagship company of Zee Network, has put in his papers. He is returning to India to set up his new entrepreneurial venture in Mumbai. Based in Dubai headquarters of Zee Network, Radhakrishnan had led all business forays as CEO & MD, Real Media for the Middle East.
Confirming the development, Radhakrishnan said, “I have been an entrepreneur all through my career. From my days at InCable and ETC, I have always had my own business and promoted my own media. I have 20 years’ experience in this business.”
He added, “The fact is that after I formed Real Media in partnership with the Zee Network, I went on to set up a strong market in the Middle East. So, post this venture, I am done with my excitement of doing more as I have done enough. So, I am heading back to India as the market in India is enormous, and I want to do something of my own.”
On his new projects plans, Radhakrishnan informed that his venture would be focussed on the electronic media space and that he was looking forward to build it big. He, however, refused to divulge further on his plans and from where he was going to raise the funds. Radhakrishnan also explained that he would continue to be a shareholder in the Real Media Company, but had relinquished his duties on an executive level.
Radhakrishnan has been associated with the Zee Group ever since ETC was acquired by the Essel Group. His contributions over the years include establishing Zee Cinema as a reach channel and setting new benchmarks for the Zee Cine Awards. He had set up the Middle East operations of the Group at Dubai. He launched several initiatives in the region, including a mainstream Arabic channel and growing Zee TV revenues. He has also been instrumental in the commissioning of the Zee Towers at Dubai Media City.