Yes Bank, India’s fourth largest private sector bank, has appointed Manpreet Singh Kochar as Executive Vice President & Country Head, Branch Banking Liabilities Marketing.
Kochar joins yes bank at a critical phase of its lifecycle, when it is about to complete the second year of Version 2.0. He will drive the marketing and branding initiatives of Branch Banking Liabilities, National and BSA level activation, strategic alliances and tie-ups, product branding and marketing, among others.
Kochar has over 16 years of experience in the field of retail marketing & events, corporate communications, PR, media and branding. Prior to joining Yes Bank, he was heading Marketing, PR & Corporate Communication for Retail Liabilities, Assets, Privy League & NRI Divisions of Kotak Mahindra Bank. Prior to Kotak, he was with ICICI Bank as National Marketing Manager – Retail Liabilities. His earlier stints were with 9 Yards Sports and Entertainment, Coca Cola and Times Infotainment Media.