TBWA\India has appointed Yagna Raman as Creative Director for their Chennai operations. He will team up with Josie CD to manage the eight-member creative team. Raman, known as Yegi among friends, has been the Co-founder and Chief Creative Officer of Xerago before moving to TBWA\India.
Commenting on Raman’s appointment, PC Amarnath, VP, TBWA Chennai, said, “With the new media becoming critical in the communication mix, Yegi’s skill sets will be an asset to the clients we manage.”
Raman has spearheaded several start-ups in the Web space, besides being involved with various agencies.
“Being a creative person, the word ‘Disruption’ fascinated me. I believe the role that I will be playing at TBWA will be more of a ‘disruption agent’ as I have been out of advertising for some time now and hope to bring in a fresher perspective to the creative output,” said Raman about his new role.