Sonny Deenadayalan, Vice-President (South), Wunderman India, and Branch Manager, Rediffusion DYR, Chennai, has put in his papers. He is yet to decide on his next assignment. His last day at the integrated office of Rediffusion DYR and Wunderman at Chennai was August 12.
Deenadayalan had joined Wunderman (then WCJ) from Leo Burnett, Singapore in 1999.
Confirming the development to exchange4media, Deenadayalan said, “I am leaving to seek newer opportunities in other areas of integrated communications.”
With vast experience in advertising and direct marketing, one wonders which other facet of integrated communications he will explore next.
The 20-member team at Wunderman Chennai handles Ford, Citibank, The British Council, and Fresh n Honest Coffee. The agency has met with prospective replacements for Deenadayalan, and sources indicate that the new hand should be on board next week.