Wunderman India has elevated Satish Sathyanarayana as CEO following the resignation of Rajat Sethi, who was CEO and Director on Board. In his new role, Sathyanarayana’s focus will be to strengthen the talent base and make the processes robust enough to handle the burst of growth that the company is experiencing. Sethi has decided to move on to a new assignment and will be leaving the company by the end of this month.
Commenting on this development, Arun Nanda, Chairman and Managing Director, Rediffusion DYR India, said, “Since he took over the company in 2003, Rajat has done a remarkable job of not only growing the business, but also building a strong and committed team. Under his leadership, Wunderman has grown to become one of the largest, most respected CRM agencies in India. We wish Rajat the very best in his new career.”
Sathyanarayana, who held the position of Vice-President at Wunderman Mumbai, has made a dramatic difference to his team and the business since he took over in January 2007. He brings with him years of vast knowledge and experience in the area of sales, marketing and CRM.
Sathyanarayana’s experience in this industry dates back to the 1990s, when he joined Wunderman Chennai as Account Director, managing the CRM activities for Ford India, Citibank and Taj Leisure Properties. In early 2000, he moved to OgilvyOne Worldwide as Integrated Marketing Director and Business Manager, responsible for the businesses of DuPont and FedEx. He was with Haymarket Publishing as Commercial Director, before returning to Wunderman as Head of Mumbai operations.