Close on the heels of Publishing Director Ashutosh Bishnoi’s exit from Reader’s Digest, a special business unit of the India Today Group, the print player has roped in Wunderman’s CEO Rajat Sethi. Sethi would be the in-charge of the magazine and books and home entertainment business of Reader’s Digest, succeeding Bishnoi as Executive Director. The date of his joining is not finalised yet, but he is expected to assume his new role from next month.
Confirming the development, Ashish Bagga, CEO, Living Media, said, “I’m delighted to have Rajat on board. He brings with him a great blend of consumer marketing, advertising and direct marketing in particular.”
Prior to this, Sethi has largely been on the advertising agencies side of life, and has over 25 years’ experience in the marketing communications field. Prior to Wunderman, he was President of Result: McCann, a direct marketing agency he had set up in 1995. He later moved up to become the Sub-Regional Director for Asia-Pacific, McCann Relationship Marketing. Before McCann, he was with Lowe (then Lintas) for six years, and prior to that, he worked on the marketing side with companies such as paint manufacturer Jenson & Nicholson and pharma company Geoffrey Manners.
Sethi was invited as a jury member for Lions Direct at Cannes Advertising Festival in 2003 and was also voted as the ‘National Agency Head of the Year’ at the Media Asia-Pacific Agency of the Year Awards.