WPP has announced the appointment of John O’Keeffe, former Executive Creative Director of BBH, as Worldwide Creative Director. He will be reporting directly to Sir Martin Sorrell, CEO, WPP.
In this new full time role, John O’Keeffe will work with WPP companies globally – across agencies, disciplines and clients – to help raise creative standards. He will be based in London.
Commenting on O’Keeffe’s appointment, Sorrell said, “WPP continues to build its creative capabilities across all its services. John is a unique talent in our industry. He will accelerate this process and help us ensure that creative capabilities and resources are at the heart of what we do. Like Jon Steel in the planning area, he will lead our creative communities to even greater heights.”
Of his time with BBH, O’Keeffe said, “I have enjoyed every moment of my time at BBH. It’s a special place, full of very smart people. I thought I’d never leave, but the opportunity outlined by Martin was simply too exciting to turn it down.”
O’Keeffe began his advertising career at Saatchi & Saatchi in 1984, winning awards on accounts as diverse as NSPCC, Swan Lager and British Airways. In 1990, he joined BBH, where he continued producing award-winning work for Audi, One2One, K Shoes and Levi’s. Following his elevation as Creative Director in 1998, he was creative lead on a series of successful high profile pitches for the agency, including Johnnie Walker, Nationwide, Gordon's, Bird’s Eye, KFC, Barnardo’s, Woolworths, Vodafone, Flora, Persil OMO and Unilever’s Oral Care toothpaste.