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WPP’s Deepak Gandhi turns entrepreneur

21-September-2012
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WPP’s Deepak Gandhi turns entrepreneur

Deepak Gandhi, who had quit WPP agency Possible as Regional Director – West, has set up Cyberkoms DGtal, an end-to-end digital agency. This is not the first time Gandhi is venturing into an entrepreneurial role. He also has an e-commerce venture, naturalkart, which is an online destination for organic and natural products.

He had put in his papers at Possible in early July this year, after a stint of four and a half years. September 14 was his last working day with the agency.

At WPP, he was a founding member of the group’s digital agency, Quasar, in Mumbai in 2008. He was made Regional Director – West in early 2011, by which time the division of Quasar that he was heading (Technology and Web Solutions) was re-christened as Possible Worldwide.

Elaborating on his new venture, Gandhi, Founder and CEO, Cyberkoms DGtal said, “Cyberkoms DGtal covers all facets of the digital sphere, including development and maintenance of micro sites, websites, apps, mobile sites, vortals/ portals, e-commerce set-up to development, search engine optimisation, online reputation management, etc. Brand managers today face several challenges, right from deciding ways and means to reach their audience, engage them to divide their budgets between the various channels available and most importantly, estimating the RoI. At Cyberkoms Dgtal, we bring to the table rich exposure and insights to help brands with answers to these.”

Gandhi started his career in digital in 1999, working as a web designer in a couple of organisations. He then moved on to the business side of the digital sector. At Possible, his key responsibilities were to manage the P&L of the branch, head the account management and servicing teams, and business development.

He had worked on clients such as Eureka Forbes, Reliance MF, Eros International, L&T Insurance, L&T Finance, L&T Infrastructure, Lodha Group, Skoda, besides serving various aspects of digital such as microsite/ website development and maintenance, search engine optimisation, online reputation management, development of mobile sites and apps, among others.

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