WorldSpace has appointed Shishir Lall as Managing Director of its Indian operations. Lall will be replacing Deepak Verma who will now be in charge of business development.
“Lall will spearhead the growth strategy that WorldSpace has drawn up for 2006, which will seek to build on the excellent growth it achieved in 2005,” a statement from the company said. WorldSpace grew its customer base to over 100,000 subscribers in 2005, which was driven by the addition of a significant number of new users in India.
Lall has an experience of over 25 years in sales and marketing, having started his career with Brooke Bond India where he spent 11 years. He then joined Pepsi India in 1991 and was a member of the original core team that helped build Pepsi’s beverage and snack businesses during his nine years with the organization. Most recently, Lall was president of the telecom-related management solutions company, Zip Telecom, which has helped revolutionize the PCO landscape of India.
Said Andy Ras-Work, COO, WorldSpace, “We are delighted to bring Shishir on board. We look forward to having him lead the company’s India operations and build on the successes of the past year. In 2006, we plan to continue extending the reach of our services and to present music aficionados across the subcontinent with more reasons to tune in to our unique and superior range of content.”
Satellite Radio companies such as XM Radio, Sirius Radio and WorldSpace have changed the way consumers around the world experience radio. The advertising-free, digitally crisp sound and specialized music channels have inspired over eight million consumers to switch to being paid subscribers of satellite radio across the world.