WorldSpace India has appointed Harshad Jain as Chief Marketing Officer. In his last assignment, Jain was Executive Vice-president with PepsiCo India. He will be primarily responsible for extending the WorldSpace service to markets across India, and building upon the growing brand awareness levels of the satellite-based digital radio service.
Jain left Pepsico India recently after 12-year plus stint, serving in various roles and building popular Pepsi brands including Lipton Ice Tea, Aquafina, Tropicana, Slice, Gatorade, and others. He had headed the strategic alliance between Pepsi and Unilever, laying the foundation for the merger of the successful Lipton Ice Tea business with Pepsi as well as developing the marketing strategy and the long-term vision for the alliance.
Said Shishir Lall, Managing Director, WorldSpace India, “We are delighted to have Harshad join us as we look to grow our business and undertake an extensive brand-building campaign. His appointment is part of a concerted effort to continue building a passionate management team as we share the joy of satellite radio with more and more music lovers across the country.”
WorldSpace will leverage Jain’s considerable brand building experience to further extend the reach of the satellite radio service. WorldSpace provides over 40 radio stations to subscribers in India, playing a diverse variety of music, entertainment, and news in a superior digital, virtually ad-free format.