Winnie Lyn, a GroupM veteran and most recently Head of Media for L'Oréal Taiwan, has been appointed as Managing Director of Mindshare Taiwan. Lyn joins Mindshare on August 1.
Prior to taking on this new role, Lyn spent 12 years as a client side marketer for brands such as L’Oréal, Heineken, Nestlé and Pillsbury. Lyn also spent a few years at GroupM sister agency, MEC, where she was Executive Deputy GM for their Taiwan operations.
Based in Taipei, Lyn will lead the agency’s Taiwan operations, working alongside the agency’s clients and leadership team to drive their adaptive marketing agenda forward. Within this she, has put particular emphasis on digital leadership, strategy and the role of data in delivering quantifiable results for clients.
When asked about her priorities, Lyn said, “My number one priority is to leverage Mindshare’s local and global expertise to deliver the best possible solutions to our clients. As a former client for a number of organisations, I know firsthand what I would like from my lead communications agency, and we at Mindshare will strive to achieve that vision.”
Ashutosh Srivastava, Mindshare APAC Chairman added here, “With more than two-third fixed broadband penetration in Taiwan, and more than half of its people using smartphones, technology has had a deep impact on the way consumers connect across media. This means that the way media has to be planned and bought must change radically as the line between what’s digital and what’s traditional continues to blur. Winnie’s mandate is to effectively manage this change for Mindshare in Taiwan and continue to build its reputation as the leading agency partner for our clients. Critical to making this succeed is understanding and integrating how brands manage their paid, owned and earned media with Mindshare’s newly rolled out adaptive marketing approach.”