Big FM has appointed Willis D’Monte as Director of Big Street. In his new role, D’Monte will be leading the OOH team and will take care of the day-to-day operations of the division. D’Monte will be reporting to Jayyant Bhokare, VP-Business Development, Big FM.
Big Street has plans in the OOH space and will be making some major forays in this space over the next few months.
On his appointment, D’Monte commented, “We have a great product and a powerful medium to offer to clients. We have very talented people onboard, and together with the entire team, I am confident that we will continue to put up a great show, as has been done this far.”
Bhokare said, “Given the importance of the function, we are very happy to have Willis at the helm of the activities. His excellent track record and rich experience is going to work wonderfully for BIG Street.”
Prior to joining Big FM, Willis was Head-Poster Publicity at Poster Publicity India and handled work related to P&L, planning and generating new clients. He has an in-depth understanding of the OOH medium and has provided strategic direction to various clients in the planning and implementation of OOH.
Big FM launches OOH division ‘Big Street’; kicks off with display rights in Delhi Metro