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What’s-On-India ropes in Sugato Banerji as COO

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What’s-On-India ropes in Sugato Banerji as COO

What’s-on-India has appointed Sugato Banerji as its Chief Operating Officer. Banerji has called it a day as CMO at Airtel DTH & Media to join Intel-Sequoia-Nexus funded TV start-up What’s-on-India.


In his new role, Banerji will lead the company’s growth strategy in the TV search, EPG and recommendations space and consolidate key partner and client relationships. Under him, What’s-On-India will also look at expanding into newer international markets just as the company set up What’s-On-Arabia in the Middle East in 2012.

Atul Phadnis, CEO and Founder, What’s-on-India said, “What’s-On-India is at an exciting crossroad of TV search and new TV devices in an increasingly digitising television sector. Sugato brings in tremendous experience in the TV and media business that would be extremely valuable as What’s-On-India charts a new, growth and expansion agenda in the coming months.”


Banerji added here, “I am excited to join What’s-On-India at the cusp of a transformation of the TV industry into digital. Digital TV would mean more programmes, more channels, increase in regional and local content, greater diversity of set top boxes, recorder devices, increased viewing of TV on wireless devices, leading to an explosion in the demand for sophisticated TV search, recommendations and personalisation. What’s-On-India with its suite of new products is perfectly poised to ride this digital wave from both ends – the broadcaster and distributor.”

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