Adding more to its people power, Walt Disney India has appointed Sanjay Reddy as Director of Advertising Sales. The announcement was made by Rajat Jain, Managing Director, Walt Disney Television International (India). In another recent development, the company has appointed SET’s Nachiket Pantvaidya as head of programming.
In his new role, Reddy will oversee all advertising and sales promotion activities within Walt Disney India. He will also be responsible for creating a cohesive strategy and resources to maximise sales opportunities for all Disney operations for the target demographics, collectively spanning across kids of four to 14 and their families. Presenting the strong business proposition of the company and building sustained, mutually beneficial relationships with various client groups will be a key focus area for him.
"Sanjay has a unique understanding of our business priorities, a great capacity to build and lead multidisciplinary teams in the accomplishment of our objectives, and the strategic acumen to translate understanding of the advertising environment into a selling strategy while conceiving creative solutions consistent with client needs,” said Jain in an official communique.
Sanjay joins Walt Disney India with over 14 years of experience in the field. His most recent assignment was with India TV as the Vice President, Sales and Marketing. Early in his career, Sanjay was associated with blue chip media including Bennet & Coleman, ESPN and Sony Entertainment Television.
Pantvaidya has been brought in from SET, where he was V-P sales taking care of the marketing of English channels. The teams for Disney are sure falling in place with these developments.