Roshini Bakshi has been appointed as Director, Disney Consumer Products India (DCP), a division of The Walt Disney Company (India) Pvt Ltd. The announcement was made by Rajat Jain, Managing Director, The Walt Disney Company (India).
Based in Mumbai and reporting directly to Jain, Bakshi will lead the growth of the existing licensing business of Disney Consumer Products in India across various categories such as apparel, footwear, toys and role-play sets, home décor, books, interactive games, food and beverages, electronics and animation art, while identifying and realising the growth opportunities for DCP in the emerging retail landscape in India.
As an executive member of The Walt Disney India management team, Bakshi will also be working alongside television and other lines of businesses to position DCP as an important vehicle to drive synergies of the company in India.
“Roshini’s experience both in the retail and licensing space will be critical to us in realising the potentials of India as one of the fastest growing retail markets in the Asia-Pacific region. We are confident that her expertise, coupled with extremely strong franchises and our high brand equity, will help drive Disney Consumer Products into a new era of growth in India” said Jain.
Bakshi joins Disney with over 16 years of experience in the field of marketing and licensing across various industries spanning retail, consumer products, finance and IT.
Prior to joining Disney, she had held the position of Group Vice-President, Marketing, at Polaris Software Labs. In her earlier assignments, Bakshi has worked with Mattel Toys, Prudential ICICI Mutual Funds, Amex-TRS, and Lakme Lever Ltd.