Vivek Srivastava, Executive Director, Innocean Worldwide, has been elevated to the position of Joint Managing Director. The development took place on April 9.
YK Choi, Managing Director, Innocean Worldwide, said, “We are pleased with the progress made by the Indian operations of Innocean, and Vivek’s role in this has been quite an integral one, hence the decision to promote him. With this the commitment to provide strategic directions to our existing businesses on a sustained basis gets strengthened.”
The top duo of Choi and Srivastava will jointly address the consolidation and growth plans of Innocean. This is a clear indication of the agency seeking new businesses. “It is a daunting and exciting task with a big responsibility that can be only fulfilled with a strong team. Good people are key to this and so is their motivation and retention. I appreciate the trust and support of the Innocean management and support from our clients,” said Srivastava.
“The opportunity at hand is larger than before. Hyundai Motor’s efforts to enhance brand equity and market presence need to be matched by Innocean on the communication front. And we are concentrating on that,” Srivastava added.
Commenting on the growth plans, Srivastava said, “Growth drivers will be largely organic for some time. However, we are looking at select new businesses and geographical locations to spur the scale in due course.”
Srivastava has been a marketing communication professional for the last 19 years. He started his advertising career with Mudra Communications in 1987 after a short stint in sales at Onida. He was associated with Triton Communications from 1992 to almost the end of 2005. Some of the businesses that he has worked on include Nestle, Fuji Film, NIS, Shaw Wallace, Samsung, Honda, Dupont, Swarovski, Business Today and Outlook.