Vivek Sengupta has decided to go back to the consulting business which he had quit seven months ago to join Star India as Senior VP, Corporate Affairs. He will be joining IPAN as President in February. “I am comfortable with the consultancy business and am happy to return to IPAN and take charge,” he told exchange4media.
Sengupta will replace his former boss, Rajiv Desai, who has quit the organization he had helped set as its founder-president. Desai is setting up his own consultancy firm, Comma.
Colvyn Harris, CEO, JWT India, in a statement, appreciated Desai’s contribution to the company. “I wish him well and would like to place on record his contribution to building the PR business in India,” he said. IPAN is the PR division of JWT, India’s largest communications agency with interests in advertising, direct marketing, PR, financial communications, market research and media buying.
Regarding Sengupta’s return, Haris said, “I am delighted that Vivek is back with the company. He has played an invaluable role in assisting Rajiv earlier and this will ensure a smooth transition to the new leadership. We will continue to invest in IPAN to offer clients within and outside the JWT fold comprehensive and integrated communication solutions.”
Sengupta had spent eleven years with IPAN before moving to Star India middle of last year. He had played a key role in developing IPAN’s nationwide operations, and helped build the Resource Centre at IPAN. Sengupta moved into communication consultancy after a 13-year stint as a journalist with the ABP Group where he worked with Sunday magazine and then The Telegraph. Subsequently, he moved to Independent Television Company, one of the first production houses in the country.