Reliance Broadcast Network Ltd (RBNL) has appointed Vivek Malhotra as Head of Marketing for its radio brand 92.7 BIG FM. In his new role, Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations. He will be closely associated with the product, operations and revenue teams as the radio business charts its aggressive growth for the next phase.
Prior to joining RBNL, Malhotra was with Bloomberg UTV, where he was Senior Vice President – Marketing, PR and Research. He had played an integral role in setting up the entire marketing system and repositioning the product to new brand values, along with the additional responsibilities of distribution planning and coordination.
In a statement issued, RBNL said, “We are delighted to have Vivek on board. He brings with him vast experience across marketing, media research, trade management, sales support, AFP solutions, distribution and corporate strategy. With a strong understanding of business and tremendous creativity, we are confident Vivek will play a key role in leading the team to continue the development and growth of the radio business.”
On joining BIG GM, Malhotra said, “I am really excited about my new role at RBNL, an organisation poised to take giant leaps towards success. The team here breaks away from traditional media strategies and processes, which would fascinate anyone who’s striving to think of fresh ideas. With RBNL’s culture and leadership, one cannot but eagerly look forward to a tremendous learning experience.”
Malhotra’s earlier stint was with Star News Network, where he not only led their trade engagement and research unit, but also acquired valuable experience around regional products like Star Majha. He was also instrumental in evolving within TV18, an independent resource centre of creative solutions, media research and scientific pitching, which he later led as a national intelligence unit called ‘The Edge’.
Malhotra has worked across diverse business environments with brands in sustenance mode to new business ventures and was awarded the Best CMO of the Year - News Category at the World Brand Congress. He was also recognised as one of the Star Youth Achievers at The Youth Marketing Forum.