Top Story

e4m_logo.png

Home >> People Movement >> Article

Vivek Malhotra appointed Marketing Head of BIG FM

14-December-2011
Font Size   16
Share
Vivek Malhotra appointed Marketing Head of BIG FM

Reliance Broadcast Network Ltd (RBNL) has appointed Vivek Malhotra as Head of Marketing for its radio brand 92.7 BIG FM. In his new role, Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations. He will be closely associated with the product, operations and revenue teams as the radio business charts its aggressive growth for the next phase.

Prior to joining RBNL, Malhotra was with Bloomberg UTV, where he was Senior Vice President – Marketing, PR and Research. He had played an integral role in setting up the entire marketing system and repositioning the product to new brand values, along with the additional responsibilities of distribution planning and coordination.

In a statement issued, RBNL said, “We are delighted to have Vivek on board. He brings with him vast experience across marketing, media research, trade management, sales support, AFP solutions, distribution and corporate strategy. With a strong understanding of business and tremendous creativity, we are confident Vivek will play a key role in leading the team to continue the development and growth of the radio business.”

On joining BIG GM, Malhotra said, “I am really excited about my new role at RBNL, an organisation poised to take giant leaps towards success. The team here breaks away from traditional media strategies and processes, which would fascinate anyone who’s striving to think of fresh ideas. With RBNL’s culture and leadership, one cannot but eagerly look forward to a tremendous learning experience.”

Malhotra’s earlier stint was with Star News Network, where he not only led their trade engagement and research unit, but also acquired valuable experience around regional products like Star Majha. He was also instrumental in evolving within TV18, an independent resource centre of creative solutions, media research and scientific pitching, which he later led as a national intelligence unit called ‘The Edge’.

Malhotra has worked across diverse business environments with brands in sustenance mode to new business ventures and was awarded the Best CMO of the Year - News Category at the World Brand Congress. He was also recognised as one of the Star Youth Achievers at The Youth Marketing Forum.

 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking