Top Story

e4m_logo.png

Home >> People Movement >> Article

Vivek Lakhwara elevated as CEO of Aaren Initiative

22-August-2008
Font Size   16
Share
Vivek Lakhwara elevated as CEO of Aaren Initiative

Aaren Initiative, the out-of-home company of Lintas IMAG, has promoted Vivek Lakhwara as CEO. Prior to this, Lakhwara has been President, Aaren Initiative. He had joined the Lintas family eight years ago.

Lakhwara has over 20 years’ experience in media and advertising, of which 13 years have been in space marketing. He had earlier worked with Indus Ind Media, Chitralekha, Indian Express and Nestle, among others.

Commenting on the development, Lynn de Souza, Chairman, Aaren Initiative, and Chairman and CEO, Lintas Media Group, said, “Vivek has been with the company for the past four years, and has effectively managed it as its President since 2006. Under his leadership, the company has grown very rapidly to become the second largest agency in the out-of-home space, with a blue chip roster of clients and truly innovative solutions. This appointment, replacing Ashish Bhasin, formerly MD of Aaren Initiative, is a recognition of the valuable contribution he has made.”

On his promotion, Lakhwara said, “Going forward, Aaren Initiative is poised to become the agency of choice for all advertisers who look at out-of-home media as the communication channel of the future. Indians are truly ‘stepping out’. There is a 47 per cent increase in women working, foreign travel has doubled in the last two years, every third metro Indian hangs out at malls and multiplexes. Even the so-called traditional media have been rapidly expanding out-of-home reach. We have, therefore, recently expanded our team with professionals from diverse businesses rather than erstwhile outdoor specialists.”

Two recent appointments are that of Sandesh Gupte as Mumbai Head, and Simon Thekkedom, who heads the Tamil Nadu and Kerala operations of Aaren Initiative. While Gupte had earlier marketed B2B media and events, Thekkedom has a telecom and retail background.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited