Viacom18 has made a key appointment with Vivek Bahl joining the company as Network Advisor Content. As a part of this new role, Bahl’s immediate focus will be to work on the regional channels the group plans to get into. Besides he will also play a strategic role in planning, development of new content. He will report to CEO, Colors, Raj Nayak and has a parallel line of reporting to the Regional Head.
Bahl comes from Turner India, where he was the Chief Content Officer for all Turner channels including the likes of Imagine TV, Cartoon Network and Pogo, amongst others.
Raj Nayak, CEO, Colors said, “Vivek comes with great experience in developing content for different genres and his understanding of the television and entertainment industry is quite phenomenal. We believe he will play a significant role in not only in further developing and strengthening the current content on Viacom18’s offerings but also in the expansion of the network’s upcoming regional channels”
Bahl’s 25 years experience spans television, films and advertising in various roles of creating, writing, programming, producing and directing entertainment content. He has worked with television networks including STAR India, Zee TV and television production houses on a number of hit fiction and non-fiction shows such as ‘Banegi Apni Baat’, ‘Sa Re Ga Ma Pa’, ‘Antakshari’, ‘Jassi Jaisi Koi Nahi’, ‘Saath Phere’, ‘Banoo Main Teri Dulhan’, ‘Betiyaan’, ‘Bidaai’, ‘Yeh Rishta Kya Kehlaata Hai’, ‘Pratigya’ and ‘Saath Nibhaana Saathiya’.
On his appointment, Vivek Bahl said, “Viacom18 is a network that, through its various channels, reaches to multiple audiences across the country. I am extremely excited about this opportunity to help take the content and the network to the next level. I am looking forward to working with the incredibly talented team at Viacom18 and help escalate the properties to reach out to a larger audience across the country.”
Prior to Turner, he was Executive Creative Director for STAR India and he co-produced the series ‘Navya’ for Star Plus. He worked with Mahuaa Network in a consulting role to set up their new regional channels.