VivaKi India has appointed Harsha Joshi as COO, VivaKi Exchange, to spearhead and oversee the media buying for Starcom MediaVest Group and ZenithOptimedia. Prior to this, Joshi was with Spatial Access Media Solutions, where she was CEO SA3 - Media & International. In her new role, Joshi will report into Mona Jain, CEO, VivaKi Exchange.
Srikant Sastri, Country Chair, VivaKi India, said, “VivaKi Exchange has a great reputation for delivering buying value to clients of both SMG and ZO. Having an experienced person like Harsha focus more deeply on this will bring greater investment acumen and innovation.”
With over two decades of media planning, buying and digital experience, Joshi brings forth a commanding knowledge of media buying audit, which includes development of rate benchmarks and devising buying process and buying strategy across all media. Her extensive work span includes working on clients such as P&G, Godrej, Cadbury, Asian paints, Coco Cola, Britannia, Colgate and HUL, among others.
Commenting on the appointment, Mona Jain, CEO, VivaKi Exchange (India), said, “Harsha brings to the table years of experience in media buying as well as media audit. Her collaborative approach and win-win attitude have earned her the respect of media owners and clients alike. Her deep knowledge of the media market and that of clients and media owners will help VivaKi Exchange consolidate.”
“I am delighted to return to mainstream media post my short, but successful stint in Media Audit, which I will leverage to deliver better value to VivaKi Exchange and its clients,” Joshi said on her new role.