BIG CBS Networks Pvt Ltd has roped in Vishal Rally as Business Head. Rally will be responsible for the overall functioning of the channel, including programming, promotions, communications and also the P&L and revenue generation for the business. He will be reporting to Nikhil Mirchandani, Business Head, Television, Reliance Broadcast Networks Ltd.
With 16 years of rich experience, Rally joins the BIG CBS Channels from Vodafone Essar, where he was heading the Products Sales functions.
Commenting on Rally’s appointment, Nikhil Mirchandani said, “Vishal brings with him varied experience and skill sets that will work to the advantage of the business. He comes on board at a very interesting juncture, where all our channels have shown tremendous growth and the time is just appropriate to increase thrust on revenues and top-lines. We welcome him on board and look forward to a fruitful innings.”
On his new role, Rally said, “I am happy to come on board the network. There exists huge market potential to explore for these channels and I am confident that the winning content, the market standing and the dedicated team when put together make for a winning brand.”
Rally has had a multi-sectoral background, with his career beginning with GTL where his profile included working as a product specialist and looking after the sales, marketing and technical skills - to design, promote and sell a product. After a four-year stint at GTL, he joined ZIP Telecom as Senior Brand Executive. He has also worked in Hathway and Venture Infotek where he was Associate Vice President – Marketing.