Top Story


Home >> People Movement >> Article

Visa Mktg Head Shubhranshu Singh to join Star Sports as Sr VP & Mktg Head

Font Size   16
Visa Mktg Head Shubhranshu Singh to join Star Sports as Sr VP & Mktg Head

STAR India has been bullish on the sports category, going beyond cricket in a move to be synonymous with sports consumption in India, and has been seen investing towards this goal.

The appointment of Shubhranshu Singh, former Marketing Director, India & South Asia at Visa, as Senior VP and Head of Marketing of Star Sports India (as confirmed by industry sources) is another step that the broadcaster is taking to strengthen its position in the sports arena in India.

Singh comes from the classical marketing school system of Hindustan Unilever, where he worked in various marketing roles for nearly a decade. He then moved on to Diageo, where he was National Head- Customer Marketing. Singh joined Visa in July 2011.

Singh is also an eloquent speaker at industry events, and has been a panellist at the 13th edition of the exchange4media Conclave 2013 and IMPACT’s Roundtable on ‘What Youth Want’.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’