Top Story

e4m_logo.png

Home >> People Movement >> Article

Visa Mktg Head Shubhranshu Singh to join Star Sports as Sr VP & Mktg Head

30-December-2013
Font Size   16
Visa Mktg Head Shubhranshu Singh to join Star Sports as Sr VP & Mktg Head

STAR India has been bullish on the sports category, going beyond cricket in a move to be synonymous with sports consumption in India, and has been seen investing towards this goal.

The appointment of Shubhranshu Singh, former Marketing Director, India & South Asia at Visa, as Senior VP and Head of Marketing of Star Sports India (as confirmed by industry sources) is another step that the broadcaster is taking to strengthen its position in the sports arena in India.

Singh comes from the classical marketing school system of Hindustan Unilever, where he worked in various marketing roles for nearly a decade. He then moved on to Diageo, where he was National Head- Customer Marketing. Singh joined Visa in July 2011.

Singh is also an eloquent speaker at industry events, and has been a panellist at the 13th edition of the exchange4media Conclave 2013 and IMPACT’s Roundtable on ‘What Youth Want’.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively