Viren Razdan, Senior Vice-president, Cheil Communications, has put in his papers. He is joining Red FM as Head of Marketing and will also be responsible for the station in Delhi. He is joining Red FM on January 2, 2006.
Razdan had joined Cheil in January, 2003, when it was a three-person liaison office. Since then, the agency has grown to a staff strength of 47, with billings of $44 million in 2005.
When asked about the reason for the move, Razdan replied, “Having done 16 years in advertising, my desire to explore new ‘paths’ or ‘categories’ drove me towards Radio, which is about to evolve into a major industry category, making for a heady phase. Red FM is an ambitious brand set to grow further.”
“Cheil, for me, was the first set up operation, having handled Coca-Cola brands at McCann and Leo Burnett. Earlier, in my stint with HTA (now JWT) I had handled Nestle and Pepsi brands,” he added.
“As of last week, Cheil handles the complete portfolio of Samsung, with the last of the product categories – Home Appliances – moving to the agency from Grey,” Razdan said, adding “Cheil now enters a phase of consolidation and expertise enhancement on the vast portfolio of products that Samsung has. The agency has aggressive plans to step up its media expertise as part of the new agenda for 2006.”
Talking about the other major account wins, he said, “At the initial phase of the set up, we used to pitch against club agencies, or as in the case of Hyundai, we had pitched against many others over a period of eight months before we acquired the mid- to high-end segment cars – Sonata, Accent, Elantra and Tuscon. The Hyundai media account, too, moved after a multi-agency pitch.”