Top Story

e4m_logo.png

Home >> People Movement >> Article

Viren Popli quits Star India as Senior VP & Head - Mobile Entertainment

18-March-2009
Font Size   16
Share
Viren Popli quits Star India as Senior VP & Head - Mobile Entertainment

After a nine-year stint with Star India, Viren Popli has decided to put in his papers as Senior VP and Head of Mobile Entertainment. Popli is currently serving his notice period and will be in office until the first week of May 2009. Speculations are rife about his joining Mahindra & Mahindra Entertainment, which Popli refused to comment on.

Popli said, “Yes, I have put in my papers at Star India, I have worked in every division in Star TV per se and I have seen the mobile business come a long way too since we had started. Now, I believe it is time to move on and it's time for change as I have worked long enough with Star.”

Popli declined to shed light on where he is headed next, however, he did say that it was within the media space and was hoping to do much more than just mobile and Internet.

Popli had been with News Corp-owned STAR for over nine years, prior to which he was with Ranbaxy for almost six years. He had set up Stars Mobile Entertainment division, and with his team, was responsible for the execution of almost 500 different interactive activities using text, voice and data services across Star’s 11 channels over the past three years, including ‘Kaun Banega Crorepati’. Popli is also a member of FICCI’s Digital Entertainment Committee and CII’s Mobile Value Added Services Committee.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO