Top Story

e4m_logo.png

Home >> People Movement >> Article

Vineet Trakroo appointed as GM for FCB Ulka

04-April-2007
Font Size   16
Share
Vineet Trakroo appointed as GM for FCB Ulka

FCB Ulka has appointed Vineet Trakroo as its General Manager. Prior to his appointment, Trakroo headed the marketing and sales for India and Nepal for Beiersdorf India Pvt Ltd. He has an overall 16 years of experience in the field of marketing.

Trakroo said, “I am very glad to be a part of FCB Ulka as it is one of the ad agencies who are focussed on strategy. That is one thing which I earnestly look upon from my past experiences in marketing.”

Trakroo has a BE in Electrical and Electronics from MIT, Manipal, and has done his Masters in Marketing Management from Jamnalal Bajaj Institute Of Management Studies.

According to Trakroo, most of the ad agencies nowadays are more focussed towards the client-servicing segment. “So some marketing experience gives a little more focus on the marketing aspects towards the clients,” he said.

He has been handling the brands like Hansaplast or Handyplast Plasters, Harmony Condoms and Lion Balm. Other brands that he has handled as Marketing Head have been the Fevicol range of adhesives at Pidilite, and Postman and other oils at Ahmed Mills.

He has also launched Bertolli Olive Oils, Barilla Pasta’s and Imperial Leather soaps in India, among many other brands. In addition, he has spent his earlier five years in the electrical engineering sector with Voltas.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.