Vineet Mittal has been appointed Head of North & East regions at the India unit of Xpanse Asia, the specialist small town and rural marketing network of Publicis Groupe. He will be based in Delhi.
Mittal, who has nearly 18 years’ experience, has worked across sales (for Gillette / Wilkinson Sword and Yardley of London), rural (with Video on Wheels and Ogilvy), and retail (heading Paper Bag for 141 Sercon).
Commenting on Mittal’s appointment, Sandip Bansal, Country Head, Xpanse Asia, said, “It is his roots and the passion for challenging communities that got him back into the industry. I am sure his experience and exposure to various fields will benefit us and our clients immensely.”
On his new role, Mittal said, “Xpanse Asia is a unique place that allows thinking consumer than from a specific media standpoint, thereby offering immense opportunities to address consumer challenges creatively, innovatively and holistically. There is enough to learn and apply, which is quite challenging and exciting. I am looking forward to this new beginning.”
Formed in early 2006 in India, Xpanse Asia today has presence in Thailand and China. In India, Xpanse Asia is headed by Sandip Bansal, a rural marketing industry veteran of nearly 20 years. In India, Xpanse Asia focuses on towns of population below half a million and all villages. Xpanse Asia believes that communities in these markets are evolving rapidly and in a unique manner, and marketers need to engage newer, more innovative methods and approaches to market to and communicate with them.
The network has 14 offices in India, and is on a drive to recruit more talent.