Top Story


Home >> People Movement >> Article

Vineet Mittal appointed Head of North & East regions for Xpanse Asia – India

Font Size   16
Vineet Mittal appointed Head of North & East regions for Xpanse Asia – India

Vineet Mittal has been appointed Head of North & East regions at the India unit of Xpanse Asia, the specialist small town and rural marketing network of Publicis Groupe. He will be based in Delhi.

Mittal, who has nearly 18 years’ experience, has worked across sales (for Gillette / Wilkinson Sword and Yardley of London), rural (with Video on Wheels and Ogilvy), and retail (heading Paper Bag for 141 Sercon).

Commenting on Mittal’s appointment, Sandip Bansal, Country Head, Xpanse Asia, said, “It is his roots and the passion for challenging communities that got him back into the industry. I am sure his experience and exposure to various fields will benefit us and our clients immensely.”

On his new role, Mittal said, “Xpanse Asia is a unique place that allows thinking consumer than from a specific media standpoint, thereby offering immense opportunities to address consumer challenges creatively, innovatively and holistically. There is enough to learn and apply, which is quite challenging and exciting. I am looking forward to this new beginning.”

Formed in early 2006 in India, Xpanse Asia today has presence in Thailand and China. In India, Xpanse Asia is headed by Sandip Bansal, a rural marketing industry veteran of nearly 20 years. In India, Xpanse Asia focuses on towns of population below half a million and all villages. Xpanse Asia believes that communities in these markets are evolving rapidly and in a unique manner, and marketers need to engage newer, more innovative methods and approaches to market to and communicate with them.

The network has 14 offices in India, and is on a drive to recruit more talent.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...