Vikram Raizada, former Marketing Head of the Murjani Group, has joined IMG India as Vice-President and Head of Fashion. He will be reporting to Managing Director Balu Nayar, and to Maureen Reidy, Worldwide COO, IMG Fashion.
Raizada brings over 16 years of advertising, media and lifestyle experience to IMG. Prior to the Murjani Group, Vikram was VP-Marketing with MTV India where he played a key role in the successful positioning of MTV as the premier youth music channel in the Indian market, through the creation of a vibrant 360-degree brand. He also led several initiatives such as the MTV Immies, MTV Style Awards, MTV Roadies, MTV Youth Icon and MTV Youth Marketing Forum. He was also instrumental in launching India's only international lifestyle and music channel, Vh1.
Commenting on the development, Nayar said, “IMG is a global leader in fashion management, and Vikram is entrusted with driving our fashion business in India, mapping our resources worldwide to the specific opportunities that the Indian market offers.”
IMG India leads Indian fashion through the Lakme Fashion Week and is looking closely at the rapidly evolving world of Indian fashion. Now with Raizada on board, in addition to stalwarts like Ravi Krishnan, IMG would be looking at a further enhanced play in the Indian market.