Big RTL, the joint venture between Reliance Broadcast Network and Europe’s RTL Group, has appointed Vijay Koshy as Vice President. In this role, Koshy will be responsible for driving revenues along with profitability growth for the channel, while being responsible for the overall operations in India. He will report to the joint venture board.
Koshy’s last assignment was with the Future Group’s media venture, Future Media, in the capacity of National Sales Head.
Commenting on Koshy’s appointment, Tarun Katial, CEO, Reliance Broadcast Network said, “We are delighted to have Vijay on board with us. With a vision to grow through emphasis on innovation, repute of negotiating favourable deals, securing strategic alliances and laudable client development, and driving teams to achieve greater value, we are confident of him leading the business through its next phase of growth.”
With over 20 years in the advertising and media industry, Koshy began his career with Interact Vision in 1991 and went on to work with agencies such as Enterprise Advertising, Grey, Lowe Lintas and JWT Fulcrum before moving to the broadcasting industry. Beginning with Star TV in the 2000, Koshy worked with broadcasters such as ESPN Star Sports and Sony Entertainment over the next nine years before moving into the retail space around four years ago.
On his new role, Koshy said, “RBNL is a young multi-media conglomerate with a fantastic management team. They have made an impactful start to their television business and I am very excited to be part of this young dynamic media house, backed with the might of Reliance.”