Top Story

e4m_logo.png

Home >> People Movement >> Article

Vijay Bobby joins Dinakaran as GM-Marketing

21-September-2007
Font Size   16
Share
Vijay Bobby joins Dinakaran as GM-Marketing

R Vijay Bobby has joined the Tamil daily Dinakaran as GM-Marketing. Bobby, who was once Chief Manager-Marketing of Daily Thanthi, will oversee the all-India operation of the marketing for Dinakaran.

“Projecting Dinakaran in the right perspective to the advertising agencies is my immediate priority. We have the figures and in some areas, it has not been projected properly and therefore I am keen on tapping these markets. Markets like Mumbai and Delhi have high potential,” Bobby said.

Asked about the marketing activities lined up, Bobby said, “We are currently working on them. Right now, we are carrying advertisements with the ABC figures of our publications and are planning other modes of promotion like hoardings and direct mailers.”

According to the ABC report for the period January-June 2007, the average net paid circulation of Dinakaran is 9,40,963. This is an increase of 40,306 copies from the July-December 2006 ABC report, when the circulation of the newspaper stood at 9,00,657 copies.

As is known, Dinakaran, which was bought over by the Sun Network in 2005, was re-launched in February 27, 2006, by bringing down the cover price to Re 1, which was later increased to Rs 2. It then registered a whopping 1,408 per cent circulation growth according to the first ABC report, and became the number one daily in Tamil Nadu. Daily Thanthi, the long-time market leader, though registered impressive growth according to the previous ABC report, lost the leading position to Dinakaran.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...