R Vijay Bobby has joined the Tamil daily Dinakaran as GM-Marketing. Bobby, who was once Chief Manager-Marketing of Daily Thanthi, will oversee the all-India operation of the marketing for Dinakaran.
“Projecting Dinakaran in the right perspective to the advertising agencies is my immediate priority. We have the figures and in some areas, it has not been projected properly and therefore I am keen on tapping these markets. Markets like Mumbai and Delhi have high potential,” Bobby said.
Asked about the marketing activities lined up, Bobby said, “We are currently working on them. Right now, we are carrying advertisements with the ABC figures of our publications and are planning other modes of promotion like hoardings and direct mailers.”
According to the ABC report for the period January-June 2007, the average net paid circulation of Dinakaran is 9,40,963. This is an increase of 40,306 copies from the July-December 2006 ABC report, when the circulation of the newspaper stood at 9,00,657 copies.
As is known, Dinakaran, which was bought over by the Sun Network in 2005, was re-launched in February 27, 2006, by bringing down the cover price to Re 1, which was later increased to Rs 2. It then registered a whopping 1,408 per cent circulation growth according to the first ABC report, and became the number one daily in Tamil Nadu. Daily Thanthi, the long-time market leader, though registered impressive growth according to the previous ABC report, lost the leading position to Dinakaran.