Experiential marketing company Vibgyor Brand Services has announced the appointment of Nihar Mudgal as Head of its Creative Department, in charge of its creative and interactive design teams. In his new role, Mudgal will work closely with the Client Servicing and Strategy teams at Vibgyor to create some unique experiences for brands.
Mudgal has previously worked with agencies such as BBDO, McCann and CS Direkt, and is credited with award winning campaigns for brands such as BMW, Canon and Schneider.
“Nihar’s skills and expertise are a perfect fit and are closely aligned with the vision we have built for our agency,” said Ankur Kalra, CEO and Founder, Vibgyor Brand Services. “His creative design process and technology led perspective in all aspects of experiential marketing will help accelerate our innovation in the marketplace,” he added.
Mudgal comes with more than 11 years of experience in ATL and BTL and has worked across graphic design, 3D, copy and audio visual and studio management. Some of the accounts he has worked on include Panasonic, Microsoft, HCL, Nestle and Gillette.
On his new role, Mudgal said, “Vibgyor Brand Services and I share the same culture mentality of creating beautiful things that also help brands solve the problem of how to connect with consumers. Design for me is not just the aesthetics, but something that is also very high on functionality. I’m truly inspired by some of the work done here and look forward to creating some very interesting work.”