Viacom18 Media has appointed Ajit Andhare as Chief Operating Officer of its films business – Viacom18 Motion Pictures. Joining today, Andhare will be responsible for the growth and profitability of Viacom18 Motion Pictures and will be reporting to Sudhanshu Vats, Group CEO, Viacom18 Media. In this role, he will also lead Viacom18 Motion Pictures’ distribution alliance with Paramount Pictures.
Andhare replaces Vikram Malhotra, who put in his papers some time back to pursue his entrepreneurial interests.
Announcing the appointment, Sudhanshu Vats said, “In Ajit, we’ve found the right leader to drive Viacom18 Motion Pictures to the next level of growth and profitability. His passion for films, coupled with his education and experience across varied fields like engineering, marketing and creative production, give him the edge to build a business that would become a benchmark in the industry.”
With an experience of over 17 years in FMCG and media, Andhare has been the CEO of Colosceum Media since 2007, a venture that he founded, along with Capital18. Colosceum is today amongst the leading media content development and production companies, having produced TV franchises such as ‘MTV Roadies’, ‘MTV Splitsvilla’ and ‘Jai Shri Krishna’ for Viacom18; ‘Wheel Smart Shrimati’ for Unilever; and ‘Master Chef India’ series for STAR India. Prior to setting up Colosceum, Andhare had worked with Unilever Plc in India and Asia-Pacific region for over 12 years across sales, general management and marketing roles.
On his new role, Andhare said, “The fundamentals of motion pictures business in India are improving with growth in digital distribution, multiplex screens, emerging digital platforms and above all, success of high content cinema. It’s a great opportunity to lead one of country’s premier studios recognised for its distinguished work in this exciting context.”