Viacom18 Media has appointed Sudhanshu Vats as its Group CEO. Joining in August 2012, Vats would be reporting to the Viacom18 board and will be responsible for growth of all Viacom18 businesses comprising Colors, Comedy Central, MTV, Nick, Sonic, Vh1 and Viacom18 Motion Pictures
Vats is an HUL veteran, having worked with the company in India for more than 19 years, in various capacities. He is currently the Vice President – Laundry, South Asia and Global Brand Radiant (Rin in India).
Announcing the appointment, Raghav Bahl, Founder – Network18 Group said, “Given Sudhanshu’s rich experience, his ability to lead large businesses and his acute understanding of the Indian diaspora, he is well poised to lead Viacom18 into its next phase of growth.” He further added, “Sudhanshu also brings with him an intense and interesting perspective on the entertainment business and that is sure to add a new dimension to Viacom18.”
Sai Kumar, Group CEO – Network18 and TV18 added, “Viacom18 comprises some of the most dynamic brands in the television and entertainment space that cater to a wide spectrum of audiences. Given Sudhanshu’s vast experience and an extremely successful track record with multi-brand portfolios, we’re confident of him driving each of the Viacom18 brands to its deserved place in the category.”
Bob Bakish, President & CEO – Viacom International Media Networks said, “With Sudhanshu on board, we’re confident that Viacom18 will continue to redefine the many spaces it operates in.”
Vats has about 21 years of experience, of which 19 have been with Hindustan Unilever across Sales, Customer Development, Marketing and General Management with P&L responsibility. In his previous assignment as VP Soaps and Detergents, HUL (the largest Business segment in India), Sudhanshu aggressively grew the Laundry and HHC categories leading to sustained market share growth. He is equally at ease setting up Businesses from start and launching new Brands. He has worked across different categories (Home & Personal Care and Foods) in FMCG leaving his mark on many popular household brands like Surf Excel, Rin, Vim, Wheel, Lifebuoy, Lux & Lipton. Sudhanshu has also worked with Castrol for about 2 years, where he headed the Marketing function and was instrumental in the Castrol Master Brand re-launch.
K&J Associates was instrumental in bringing Vats on board at Viacom 18.