Top Story


Home >> People Movement >> Article

VGC Chief Operating Officer Atul Hegde resigns

Font Size   16
VGC Chief Operating Officer Atul Hegde resigns

Atul Hedge, COO, Vyas Giannetti Creative, has put in his papers. Even as official comments weren’t available at the time of filing the report, sources close to the development informed that the internal announcement on Hegde’s move was made earlier on February 26. Prior to this, Hegde was part of the start-up team at Euro RSCG, where he moved from being trainee to the post of Vice-President in a span of seven years with stints in client servicing and strategic planning.

A physics student before he entered advertising, Hegde was handpicked by Preeti Vyas Giannetti to head VGC. He has diverse and rich experience across categories like Financial Products, Media and Entertainment, Aviation, Consumer Electronics, Telecom and Retail, and has worked on brands like Philips, Air France, Sony, HDFC Bank, Aditya Birla Group, Tata, The Times of India, and Birla Sunlife, among many others.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...