Atul Hedge, COO, Vyas Giannetti Creative, has put in his papers. Even as official comments weren’t available at the time of filing the report, sources close to the development informed that the internal announcement on Hegde’s move was made earlier on February 26. Prior to this, Hegde was part of the start-up team at Euro RSCG, where he moved from being trainee to the post of Vice-President in a span of seven years with stints in client servicing and strategic planning.
A physics student before he entered advertising, Hegde was handpicked by Preeti Vyas Giannetti to head VGC. He has diverse and rich experience across categories like Financial Products, Media and Entertainment, Aviation, Consumer Electronics, Telecom and Retail, and has worked on brands like Philips, Air France, Sony, HDFC Bank, Aditya Birla Group, Tata, The Times of India, and Birla Sunlife, among many others.