Vyas Giannetti Creative has added a senior creative member to its team. Sanjay Sipahimalani or 'Sippy' as he is known in the industry takes charge as Executive Creative Director. Sippy moves from Publicis where he was Executive Creative Director. Prior to this, he has had stints at Grey, Euro RSCG and SSC&B Lintas among other agencies.
Talking about the appointment, Preeti Vyas Giannetti, Chairperson VGC, shares, "We have been looking out for a senior creative talent for some time now, who would continue to nurture the VGC's creative standards. In Sippy, we found an ideal partner. He brings with him decades of experience and also commands respect from both within the fraternity and among clients."
Commenting on his new assignment, Sippy says, "The challenges and opportunities of working with Vyas Giannetti Creative at this stage of its evolution were too irresistible to resist. I'm looking forward to sustaining an environment where we create work that's exemplary in every category."
Atul Hegde adds, "The time is right to add a very senior member at the creative helm and send some serious signals within the fraternity, that VGC is looking to attract the best talent across disciplines in its efforts to continue being a dominant creative player. I look forward to a great partnership with Sippy and am sure that together we will continue this creative growth at VGC."
Vyas Giannetti Creative's client portfolio includes Discovery Travel & Living, The Aditya Birla Group, The Hinduja Group, The Times of India Group, Birla Sun life Insurance, Birla Sun life Mutual Fund, IndusInd Bank, Pidilite among many others.