DDB Mudra Group has appointed Venkat Mallik as Head of Tribal DDB operations in India. Simultaneously, Mallik will continue to lead RAPP India.
Commenting on the development, Madhukar Kamath, MD & CEO, Mudra Group, said, “With around a 100 million Internet users, digital advertising is acquiring mainstream proportions and it is important to create a leadership structure for Tribal DDB, which understands both digital and mainstream brand marketing communications well. With his background in advertising, brand marketing, online gaming and data & digital communication, Venkat brings a unique combination of skills needed to build Tribal DDB, as well as RAPP at this juncture.”
On his new role, Mallik said, “Tribal DDB is among the finest digital networks in the world and has a great track record in India. It’s exciting to have the mandate to grow RAPP and Tribal DDB, both of which are leading global new age agencies. We are looking to scale up both agencies quickly while leveraging synergies between them.”
Over the past four years, Tribal DDB Asia Pacific has expanded rapidly, from five offices to 18 spanning 12 countries, with a staff strength of 450. In India, Tribal DDB has a blue chip client list that includes Idea Cellular, Star TV, McDonald’s, Tourism Australia, and Emirates, among others. Meanwhile, RAPP has seen very strong growth over the last couple of years with its new industry vertical focused strategy combined with its thrust in building new age data, digital and brand capabilities. The RAPP client list in India now includes Hewlett Packard, Standard Chartered Bank, Johnson & Johnson, Tata Communications, among others.
In the course of two-decade long career, Mallik has worked with companies like JWT, Leo Burnett, Euro RSCG and Unilever. More recently, he was Managing Director for an international online game company. He has held multiple board level positions and business leadership roles for over a decade. His brand experience spans 50 different brands and categories, including leading brands from companies like Unilever, SmithKline Beecham, ITC, IndianOil, Ultratech, Sara Lee, Van Melle, CavinKare, Standard Chartered Bank, HDFC, Tata Communications and HP.