Top Story

e4m_logo.png

Home >> People Movement >> Article

Venkat to head Tribal DDB and RAPP in India

24-January-2012
Font Size   16
Venkat to head Tribal DDB and RAPP in India

DDB Mudra Group has appointed Venkat Mallik as Head of Tribal DDB operations in India. Simultaneously, Mallik will continue to lead RAPP India.

Commenting on the development, Madhukar Kamath, MD & CEO, Mudra Group, said, “With around a 100 million Internet users, digital advertising is acquiring mainstream proportions and it is important to create a leadership structure for Tribal DDB, which understands both digital and mainstream brand marketing communications well. With his background in advertising, brand marketing, online gaming and data & digital communication, Venkat brings a unique combination of skills needed to build Tribal DDB, as well as RAPP at this juncture.”

On his new role, Mallik said, “Tribal DDB is among the finest digital networks in the world and has a great track record in India. It’s exciting to have the mandate to grow RAPP and Tribal DDB, both of which are leading global new age agencies. We are looking to scale up both agencies quickly while leveraging synergies between them.”

Over the past four years, Tribal DDB Asia Pacific has expanded rapidly, from five offices to 18 spanning 12 countries, with a staff strength of 450. In India, Tribal DDB has a blue chip client list that includes Idea Cellular, Star TV, McDonald’s, Tourism Australia, and Emirates, among others. Meanwhile, RAPP has seen very strong growth over the last couple of years with its new industry vertical focused strategy combined with its thrust in building new age data, digital and brand capabilities. The RAPP client list in India now includes Hewlett Packard, Standard Chartered Bank, Johnson & Johnson, Tata Communications, among others.

In the course of two-decade long career, Mallik has worked with companies like JWT, Leo Burnett, Euro RSCG and Unilever. More recently, he was Managing Director for an international online game company. He has held multiple board level positions and business leadership roles for over a decade. His brand experience spans 50 different brands and categories, including leading brands from companies like Unilever, SmithKline Beecham, ITC, IndianOil, Ultratech, Sara Lee, Van Melle, CavinKare, Standard Chartered Bank, HDFC, Tata Communications and HP.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...