RAPP India, a strategic business unit of Mudra, has appointed Venkat Mallik as President of its India operations. Mallik has joined RAPP India from PRS-Permacel, an erstwhile Johnson & Johnson company, where he was Business Head for the Brand Risk Management business.
Commenting on the appointment, Mohammed Sirajuddeen (Siraj), CEO, RAPP Asia, said, “India, along with China, is RAPP Asia’s growth engine. Venkat’s appointment as President of RAPP in India reinforces our commitment to deliver world class data driven marketing services to our clients in this part of the world. His unique experience in planning and management skills will complement our data expertise.”
“Globally, RAPP is one of the most respected data-centric and media agnostic agencies in the world, and RAPP India is a key pillar within the DDB India Group. With his rich cross-functional and integrated experience, Venkat is ideal to take RAPP India to the next level,” said Sandeep Vij, Head, DDB India Group.
On his appointment, Mallik said, “The economic climate that we are emerging from presents a great opportunity for RAPP with its strong measurability and data-driven culture. I believe it is a good time to join a leading global entity like RAPP with its world-class tools and processes.”
Mallik brings with him more than 23 years of experience that includes profit centre management, building and remodeling start-ups and handling successful global brands. He has had extensive experience with leading agencies such as JWT and Leo Burnett and was also Managing Director of Level Up, a leading international online game publishing company.