Radio One, the radio venture of Mid-Day Multimedia and BBC Worldwide, has appointed Vehrnon Ibrahim as National Programming Head. Ibrahim moves from Red FM, where he was National Head of Programming for the station. He will take charge from March 3, 2008.
Commenting on the appointment, Vineet Singh Hukmani, CEO, Radio One, said, “Vehrnon is the only natural programming head in the radio industry and is a perfect fit for our metro city focus. We are sure we will continue our upward journey with his contribution to the team.”
Giving he reason for joining the FM player, Ibrahim said that the seven-metro city focussed gameplan had attracted him to Radio One.
Ibrahim has also held a key position in programming in Indigo Radio.
The station has decentralised its various cities to be truly independent, and the station heads and city-based programming heads are the custodians of growth at the city level. This strategy, claims Radio One, has not only helped them grow but also attract new talent in all the cities. At the same time, the company felt it was necessary to strengthen its national strategic programming intent with a common fabric of building audience and, therefore, value share in the market.