Top Story

e4m_logo.png

Home >> People Movement >> Article

Vedanta appoints Lodestar UM as its media agency

21-November-2011
Font Size   16
Vedanta appoints Lodestar UM as its media agency

Vedanta Group, a global diversified natural resources company, has appointed Lodestar UM as its media agency. Ogilvy India has been associated with Vedanta for its creative requisites. While there are no details available on the size of the business, industry sources say that the account would be of a significant size.

Vedanta currently operates in India, Zambia, South Africa, Namibia, Liberia, Ireland and Australia, with interests in aluminium, copper, iron ore, zinc, lead and silver. The holding company, Vedanta Resources Plc, was the first Indian company to be listed on the London Stock Exchange in 2003 and it is a FTSE 100 company. The other companies of Vedanta Group include Hindustan Zinc, Sesa Goa and Sterlite Industries.

The group is also set to enter the oil and gas sector, following the Cabinet approval of its plan to buy a majority stake in Cairn India, India’s fourth largest oil and gas company. The group employs over 30,000 people in various locations.
 

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India