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Vaybhav Singh and Swami Anand Tirth join M&C Saatchi as Creative Directors

Vaybhav Singh and Swami Anand Tirth join M&C Saatchi as Creative Directors

Author | Pallavi Goorha | Monday, Feb 13,2006 8:53 AM

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Vaybhav Singh and Swami Anand Tirth join M&C Saatchi as Creative Directors

M&C Saatchi India has made new additions to its creative team. Vaybhav Singh and Swami Anand Tirth have joined as Creative Directors. They will be working on all the brands being handled by the agency, including VLCC account, a new Luminous inverter brand from SAR Silicon Systems and cigarette brand Jaisalmer from GPI. M&C Saatchi India, Chairman and CEO, Kamal Oberoi, has confirmed their appointments.

Both Singh and Tirth have moved from Saatchi & Saatchi as Associate Creative Directors, where they had worked there for one and a half years after working on Hyundai, Mother Diary, and BPCL. They were the duo behind the Getz Campaign launch. Prior to that they had worked with O&M Delhi for a brief time on brands like Seagram’s, Nestle, Hindustan Times, Hutch, Gillette, among others. Singh and Tirth had started working together as a team in Grey Worldwide for one and the half years.

“This highly committed and energised duo has been behind some of the outstanding work seen on brands like Hutch, Hyundai, Gillette and Seagram’s,” said M&C Saatchi India, Executive Creative Director, Abhinav Dhar.

“Recently, the agency had bagged the VLCC Personal Care account. They have been recently awarded the new briefs for a new luminous inverter brand from SAR Silicon Systems and cigarette brand Jaisalmer from GPI. The Luminous inverter TVC will be breaking in a month’s time. Print ads of VLCC will be coming soon,” added Oberoi.

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