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ValueFirst ropes in Arvind Pal Singh as Head - Creative & Comm

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ValueFirst ropes in Arvind Pal Singh as Head - Creative & Comm

ValueFirst Digital Media has brought on board Arvind Pal Singh, popularly known as Candy in the industry, as Content, Creative & Communication Head.


Singh has 16 years’ experience in the advertising industry. He has won the Abby Award for the Maruti TV commercial “Papa ki kara, petrol khattam hi nahi hunda”. Over the years, he has handled brands such as LG, Electrolux, Maruti Swift, Citifinancial, Nestle, Godfrey Phillips, Allan Soothers and so on.

Commenting on Singh’s appointment, Vishwadeep Bajaj, CEO, ValueFirst Digital Media said, “I am delighted to have Candy on board. I believe that he can leverage his industry experience and understanding of the consumer to attract, engage and retain consumers on ValueFirst’s digital properties.”


On joining ValueFirst, Singh said, “Today, ValueFirst is one of the biggest platforms available in the digital domain, with over 2 billion interactions a month. This is where all digital possibilities exist.”

He further said, “After spending almost two decades in the advertising space, I have realised that what comes between ideas and the consumers is the client who wants to play safe. For one idea that sees the light of the day, there are hundreds of rejected ideas behind it. Digital world, on the other hand, provides an opportunity to directly interact with the consumers. A medium where wisdom of the crowd rules. Engaging consumers online to form meaningful long term communities is one of the most interesting challenges for me here at ValueFirst.”


Founded in 2003, ValueFirst Digital Media is about digital interactions. The company enables businesses to interact digitally with consumers whilst they are engaged with ValueFirst’s digital properties. Brands can also leverage the multi-modal digital communication platform of ValueFirst Digital Media to interact on SMS, voice, GPRS/3G, e-mail, and so on, with their own consumers.

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