Top Story


Home >> People Movement >> Article

ValueFirst ropes in Arvind Pal Singh as Head - Creative & Comm

Font Size   16
ValueFirst ropes in Arvind Pal Singh as Head - Creative & Comm

ValueFirst Digital Media has brought on board Arvind Pal Singh, popularly known as Candy in the industry, as Content, Creative & Communication Head.


Singh has 16 years’ experience in the advertising industry. He has won the Abby Award for the Maruti TV commercial “Papa ki kara, petrol khattam hi nahi hunda”. Over the years, he has handled brands such as LG, Electrolux, Maruti Swift, Citifinancial, Nestle, Godfrey Phillips, Allan Soothers and so on.

Commenting on Singh’s appointment, Vishwadeep Bajaj, CEO, ValueFirst Digital Media said, “I am delighted to have Candy on board. I believe that he can leverage his industry experience and understanding of the consumer to attract, engage and retain consumers on ValueFirst’s digital properties.”


On joining ValueFirst, Singh said, “Today, ValueFirst is one of the biggest platforms available in the digital domain, with over 2 billion interactions a month. This is where all digital possibilities exist.”

He further said, “After spending almost two decades in the advertising space, I have realised that what comes between ideas and the consumers is the client who wants to play safe. For one idea that sees the light of the day, there are hundreds of rejected ideas behind it. Digital world, on the other hand, provides an opportunity to directly interact with the consumers. A medium where wisdom of the crowd rules. Engaging consumers online to form meaningful long term communities is one of the most interesting challenges for me here at ValueFirst.”


Founded in 2003, ValueFirst Digital Media is about digital interactions. The company enables businesses to interact digitally with consumers whilst they are engaged with ValueFirst’s digital properties. Brands can also leverage the multi-modal digital communication platform of ValueFirst Digital Media to interact on SMS, voice, GPRS/3G, e-mail, and so on, with their own consumers.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...