JhumJhum Shirali has recently joined Vaishnavi Corporate Communications Pvt Ltd as Executive Director. She will be based in Delhi and will be part of the senior management team at Vaishnavi. Confirming the development, Shirali said, “I think this move will give me a varied exposure in terms of various industries and sectors.”
Shirali, a graduate in Economics from Presidency College, Kolkata, and a Post Graduate in Mass Communications, has over 20 years’ experience in advertising, PR and communication. She began her career with HTA, Delhi (now JWT) in account servicing and handled the launch of Boost and the Executive Club from the Welcome Group of Hotels. She was also a partner in O&M PR and was part of the team handling the PR for the ‘Goli Ke Humjoli’ campaign promoting birth control pills.
Prior to joining Vaishnavi, SHirali was with Eveready Industries India Ltd, where she was Senior General Manager, Corporate Communications, for six years. She had earlier worked with Gestetner India and Modi Rubber Ltd.
In addition, Shirali, who has an Advanced Certificate in Health Communication from Johns Hopkins University,USA, has also worked with an international NGO group and has officiated as Project Coordinator for several UN supported health projects in Maharastra, Rajasthan and Orissa.